January 18, 2024
from Bill Hudson, head of school
Since 2015, I have invited parents each December to participate in the Net Promoter survey. The Net Promoter is a standard industry measure of customer experience. Respondents are asked to answer a fundamental question, using a 0-10 scale: How likely is it that you would recommend MPA to a friend or colleague? It was created by Frederick Reichheld, a top management consultant at Bain & Company, to predict customer loyalty and measure customer satisfaction. Although it is geared toward Fortune 500 companies and is not common in education, it has been a valuable tool for MPA.
Our school-wide score is 48 this year, a noticeable improvement over last year. Historically, MPA parents have given an average score of 58, including a high of 74 in 2020 and a low of 40 last year. Like many companies and institutions, MPA’s Net Promoter score took a hit after the pandemic, a reflection of the uncertainty as society grappled with the “new” normal.
Approximately 78% of MPA families participated in the survey this year (although the numbers are skewed a bit because families were invited to take it several times if they had students in multiple divisions.) According to the Net Promoter methodology, survey respondents are grouped into three categories: detractor, passive, or promoter, based on the simple question of how likely respondents would be to recommend the school to a friend or colleague.
The breakdown for MPA is as follows:
- Detractors: Fifty-nine parents (representing 16%) gave a score between 0 and 6 and are considered detractors or “unhappy customers.”
 - Passives: Ninety-five parents, or 26%, are satisfied but unenthusiastic customers, giving the school a score of 7 or 8.
 - Promoters: Two hundred and eight parents, representing 57% of those participating in the survey, gave a score of 9 or 10 and are classified as “loyal enthusiasts.”
 
New! Parents Association Trivia Night 
from Mark Segal, Upper School director
from Dr. Jenn Milam, Middle School director
from Jennifer Le Varge, Lower School director
 I’m not a big fan of New Year’s resolutions. I’ve made them in the past and forgotten about them within a few weeks—workout machines that soon become a place to drape clothes or a gym membership that quickly goes unused. What I’ve learned over the years is that committing to continual improvement is more sustainable and successful than a one-time set of resolutions.
from Dr. Jenn Milam, Middle School director
One of the most memorable seventh-grade traditions at MPA is completing NaNoWriMo, which stands for National Novel Writing Month. NaNoWriMo is a national effort where participants write a novel throughout November. “It’s one of my favorite units to teach,” said Maddy Wolfe ‘12, seventh-grade English teacher at MPA. “They create well-rounded characters, complex story worlds, and a plot laced with tension, all while learning and incorporating language rules and mechanics.”
Dear MPA Alumni,
It’s been 35 years since I graduated from Mounds Park Academy. Had you asked me then, I would never in a million years have predicted my eventual return as both a parent of a senior and, equally incredibly, as a mentor for the school’s FIRST® robotics competition (FRC) Team 3926, the MPArors.